Dog ownership is changing.
Why Crufts Club
Caring for your dog should feel simple - but the reality can often be anything but.
Vet costs can quickly add up, advice isn't always available when you need it most, and it can be hard to know what's right for your dog. Crufts Club brings everything together in one place - support, guidance and savings you can rely on, every day of the year.
SEE HOW IT WORKSWhat you'll get when you join
Everything you need to support your dog's health, happiness and wellbeing.
24/7 Joii Pet Care
Expert advice, whenever you need it - even in those unexpected moments.
Savings on essentials
Enjoy exclusive offers on food, grooming and more.
Health & training library
Trusted guidance from Crufts-recognised vets and trainers.
Rewards and tools
New benefits and features added throughout the year.
Digital companion cards
A special way to celebrate your dog.
Ready to give you dog more? Plans from £7.99/month
Choose your plan
Simple, flexible options designed to suit you and your dog.Starter
Our most popular option, with upgraded discounts & perks
Up to 5 dogs
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12% Off Dog Food
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Expert Health Articles
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GCDS Training Referral
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24/7 Vet Access through Joii
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Crufts Grooming Collection
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Digital Companion Cards
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Add Up To 5 Dogs per account
Plus
Upgrade for more training and health content, and bigger discounts
Up to 5 dogs
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13.5% Off Dog Food
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Expert Health & Video Guides
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Training Videos + GCDS Referral
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24/7 Vet Access through Joii
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16% Off Grooming Range
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Digital Companion Cards
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Add Up To 5 Dogs per account
Ultimate
Gain access to absolutely everything that the community has to offer from launch
Up to 5 dogs
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15% Off Dog Food
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Expert Health & Video Guides
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Training Videos + GCDS Referral
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24/7 Vet Access through Joii
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25% Off Grooming Range
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Digital Companion Cards
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Add Up To 5 Dogs per account
Ready to Join Crufts Club?
We'd love to welcome you and your dog to the community
Join the revolution